VIP Realty Group understands the importance of creating a marketing plan that is effective and commands results. Marketing includes the exposure of your property to other Real Estate Associates and the public. Your Listing Associate acts as the marketing coordinator, disbursing information about your property to other Real Estate Associates, through a Multiple Listing Service and other cooperative marketing networks, through open houses for Associates, open houses for buyers, through personal and business contacts, direct mail, media, and targeted publications.
Choice of Media
The choice of media and frequency of advertising depends on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office, but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. Your Real Estate Associate is an expert and will know when, where, and how to advertise your property. At VIP, we have an in-house marketing department that works with Associates to develop the best marketing plans to advertise and sell your property.
The REALTOR® Code of Ethics requires REALTORS® to utilize cooperative relationships when they benefit their clients.
VIP Marketing Services Checklist
Develop a marketing plan to meet your individual wants and needs. Present ideas that will make your home more marketable. Enter your home in the Multiple Listing Service immediately. Promptly advise you of trends affecting the marketing strategy of your home. Present all offers to you promptly and assist in the evaluation of the offer. Monitor progress toward closing when a contract is accepted. Monitor the appraisal and buyer’s loan approval. Coordinate and monitor the settlement process.
Real Estate Professionals Are The Key Source Of First Contact for Home Buyers
51% Real Estate Professionals 15% Yard Signs 3% Builders 10% Friends, Neighbors & Relatives 12% Newspaper Advertisement 5% Open House 4% Knew the Seller
Developing A Targeted Marketing Plan
VIP includes the following when preparing your specialized marketing plan:
Cooperating Sales Offices and Associates
Being one of the largest independently-owned real estate companies in Southwest Florida helps ensure that other Associates and offices are knowledgeable about your property, and that they are actively working to help bring qualified buyers.
Internet Marketing
Upon listing your home with VIP, it can be previewed on the following sites: viprealty.com – The VIP owned site realtor.com – The National Association of Realtors Site floridalivingnetwork.com – Florida Living Network RELO.com – National Relocation and Referral Service VIP Associate personal websites
Corporate and Classified Advertising
Information regarding your home will be placed in highly targeted newspapers and publications throughout the area.
For Sale Signs
A For Sale Sign is an important tool for advertising and marketing your home. 15% of all real estate sales come from buyers who are attracted to homes displaying signs.
Direct Mail
Spreading the word that your home is for sale is important. A great way to get off to a fast start is to let people in your neighborhood know that your home is for sale. Your Listing Associate will work with the marketing department to develop a targeted direct mail program. This program could include, flyers, post cards, and other lead generating promotions.
Open House Initiatives
Listing Associates will conduct previews of your property for other Real Estate Associates and potential buyers. These previews are advertised in the applicable publications and provide a great venue for letting potential buyers tour your home.
